This week we went to the launch of the ASOS Black x Puma collection which took place in the heart of East London, Boxpark. The collaboration between the two brands is influenced by both PUMA’s considerable sporting heritage and ASOS Black’s design lead aesthetic.
While the sun was shining, we enjoyed cocktails and food supplied by Cottons Rhum Shack and listened to some great summer. Print press, bloggers and some of Puma biggest fans were invited to celebrate the second drop of the ASOS Black x PUMA Collection.
Shots by Manchester-based documentary photographer Michael Mayren were recruited to show off the collection in the look book. If you would like to see the collection for yourself, head down to Boxpark as a selection of images are on show for a month long exhibition.