Burberry has teamed up with Google to create a program that takes the digital world one step further. Today we have witnessed the launch of Burberry Kisses. Things have just got personal.
Burberry kisses is a love letter re-imagined, with this program you can send anyone in the world a personal message sealed with a kiss.
The program features kiss recognition technology. all you have to do is kiss the screen of your touch device and send the note to your loved one.
Once you have created your lip stamp, you will be able to fill in the lip in-print with a choice of Burberry Lip Covers.
The journey of the kiss, from sender to recipient, can also be tracked with the global landmarks shown along the way. This is made possible because the program links to Google Maps and Google Earth.
Burberry Kisses is hosted on a dedicated Burberry platform – Kisses.Burberry.com – and optimised for Google Chrome.
Burberry Kisses can also be accessed via Burberry.com, or through a Burberry Kisses email received from someone.
Christopher Bailey, Burberry Chief Creative Officer said: “Burberry Kisses began with the idea of giving technology a bit of heart and soul, and using it to unite the Burberry family across the world – by telling a story that makes the digital personal.”