We saw a 60-piece eye-wear collection made of ‘bold colours, patterns with contemporary detailing and modern shapes’.
During a short presentation by the Paris-based fashion designer he made a comment that instantly caught our attention.
He said: “Glasses are such a big part of fashion these days, it’s a huge market with increasing focus on and demand for striking design”.
Less than ten years ago wearing glasses meant you were a geek in the eyes of the cool. But the tables have turned – specs have now become a bold fashion statement.
People who have crystal clear eyesight buy prescription-free lenses to wear glasses without damaging their eyes.
We had to try and find the answer to one complicated question. Why is there such huge demand in eye-wear all the sudden?
‘The Colour Pop collection is an ode to life, love and freedom’.
According to a study by the College of Optometrist people who wear glasses are perceived as more intelligent.
Graduates are being advised to put on a pair of glasses for job interviews as they’re more likely to get hired [don’t believe us? Check this out].
Even one of the best fashion designers of all time, Vivienne Westwood, famously said ‘I can’t think without my glasses’.
But one of our favourite explanations [we found it amusing] was when we were talking to a close family friend who wears thick-rimmed glasses with no prescription lenses. He told us that they help him ‘pull more girls’ [seriously? does that even work?].
Maybe he was talking more sense than we realised. Apparently girls are secretly turned on by men who have a geeky personality [not so much of a secret now] according to research by www.onepoll.com.
[Sushi and wine at the launch party]
The 2013 Osiris collection by Jørgen Simonsen will be available at Specsavers by August 14th. It will be included in and is included its current two-for-one offer where two complete pairs are available for £125.
[Nila wearing Osiris glasses from the colour pop collection]
[Osiris glasses from the frosted hi-tech collection]
‘My colour inspiration here came from the magical wonders of Scandinavia’.
[Glasses from Super Translucent collection]
‘Super Translucent is the epitome of urban chic, offering a comnimation of bold shapes, daring design and polished, glossy surfaces on a nod yo Phillipe Starck and utilitarian modernism’.